R&D
R&D
Institute of Technology
New product development process
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STEP1. Discover NEEDS
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STEP2. Customer research
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STEP3. Competitor analysis
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STEP4. Differentiated discovery
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STEP5. Design
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STEP6. Product design
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STEP7. TEST/verification
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STEP8. Securing reliability
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STEP9. Real Customer TEST
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STEP10. Product production
